
America's Future-Ready
Workforce Challenge
A National Workforce Readiness, Economic Mobility & Workforce Hub Competition Building America's Workforce for the Age of AI, Cloud Computing, Advanced Manufacturing, Energy, and Digital Infrastructure
THE CHALLENGE
America stands at a pivotal moment.
Artificial Intelligence, cloud computing, advanced manufacturing, clean energy, data centers, cybersecurity, robotics, and automation are reshaping the economy at an unprecedented pace. Organizations across every sector are facing growing workforce shortages, evolving skills requirements, and increasing competition for talent.
At the same time, millions of Americans remain disconnected from economic opportunity, career pathways, industry-recognized credentials, apprenticeships, and high-growth careers.
The challenge is clear:
How do we prepare individuals, communities, employers, educators, and workforce systems for the future of work?
PREP4WORK® America’s Future-Ready Workforce Challenge™ was created to answer that question.
OUR MISSION
To identify, recognize, and support the most innovative workforce ecosystems, workforce hubs, educational institutions, employers, nonprofits, workforce boards, and communities preparing individuals for success in the future economy.
Our goal is simple:
Prepare 1 Million Americans for Future-Ready Careers.

What Is The Challenge?
The PREP4WORK® America’s Future-Ready Workforce Challenge™ is a national competition and workforce development initiative designed to:
• Accelerate workforce readiness
• Expand economic mobility
• Promote employer-connected learning
• Advance AI and digital skills• Strengthen workforce ecosystems
• Create new pathways into high-growth industries
• Recognize workforce innovation
• Establish a national network of Certified Workforce Hubs™
The Challenge creates a framework for measuring, showcasing, and scaling workforce excellence across the United States.Workforce readiness requires coordinated action among education, employers, workforce systems, and communities. National workforce experts continue to emphasize that future economic competitiveness depends on creating adaptable, skilled, and resilient talent pipelines.
WHY THIS MATTERS
The future workforce will require continuous learning, adaptability, digital literacy, and workforce readiness capabilities that extend beyond traditional training models. Research and workforce leaders increasingly point to AI readiness, digital skills, lifelong learning, and workforce resilience as critical factors shaping future economic competitiveness.
The organizations that invest in workforce readiness today will shape the economy of tomorrow.
Challenge Focus
1
PRIORITY INDUSTRIES
The Challenge supports workforce development across critical industries including:
• Artificial Intelligence
• Cloud Computing
• Data Centers
• Digital Infrastructure
• Cybersecurity
• Software Development
• Clean Energy
• Advanced Manufacturing
• Construction & Building Trades
• Healthcare
• Logistics & Supply Chain
• Transportation
• Semiconductor Manufacturing
• Utilities & Energy
• Robotics & Automation
2
CERTIFIED WORKFORCE HUBS™
At the center of the initiative is the development of a national network of:
Certified Workforce Hubs™
Certified Workforce Hubs™ are organizations that demonstrate excellence in:
• Workforce development
• Employer engagement
• Talent pipeline development
• Career readiness
• Apprenticeships
• Work-based learning
• Digital skills training
• Community impact
• Economic mobility
Potential Workforce Hub participants include:
• Community Colleges
• Workforce Development Boards
• American Job Centers
• Nonprofit Workforce Organizations
• Apprenticeship Programs
• Technical Training Providers
• Economic Development Organizations
• Workforce Intermediaries
• Employer-Led Training Programs
3
CHALLENGE CATEGORIES
Participants may compete in one or more categories.
Future-Ready Workforce Excellence
Recognizing organizations creating measurable workforce outcomes.
AI & Digital Skills Leadership
Preparing individuals for careers in AI, cloud computing, data analytics, cybersecurity, and emerging technologies.
Workforce Innovation Award
Recognizing breakthrough workforce solutions and scalable models.
Economic Mobility Impact Award
Demonstrating transformational impact on career advancement and income growth.
Employer Partnership Excellence
Building strong employer-connected talent pipelines.
Apprenticeship & Work-Based Learning Award
Creating direct pathways to employment.
Community Impact Award
Strengthening local workforce ecosystems and opportunity networks.
Workforce Hub of the Year
Recognizing the nation’s most impactful workforce hub.
A National Coalition
We are currently assembling a coalition of national employers, technology leaders, workforce innovators, foundations, and workforce ecosystem partners committed to preparing America’s workforce for the future.

FOR EMPLOYERS
Participating employers gain access to:
• Workforce Hub Network
• Talent Pipeline Development
• Emerging Talent Communities
• Workforce Innovation Pilots
• Workforce Intelligence
• Future Workforce Strategy Collaboration
• Employer Branding Opportunities
• Community Impact Initiatives
• Recruitment Partnerships
• Apprenticeship Expansion Opportunities

FOR COMMUNITIES
Participating communities gain:
• Workforce Readiness Benchmarking
• Workforce Hub Certification Opportunities
• Economic Mobility Programs
• Employer Engagement Support
• Workforce Ecosystem Development
• Workforce Innovation Recognition
• Access to National Partnerships
• Expanded Career Pathways

FOUNDING PARTNER
OPPORTUNITY
We are currently assembling a coalition of national employers, technology leaders, workforce innovators, foundations, and workforce ecosystem partners committed to preparing America’s workforce for the future.
Founding Partners will help:
• Shape workforce readiness standards
• Expand AI and digital skills access
• Support Certified Workforce Hubs™
• Launch workforce innovation pilots
• Accelerate economic mobility
• Create pathways into high-growth industries
• Build the future-ready workforce ecosystem

Partners & Sponsors
Our Sponsors








